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Saxa and Coles Brand Comparison

Big brands doing white collar cheating on its consumers on basic household items

Brand Comparisions

This is a classic example of big brands doing white collar cheating on its consumers. As a normal consumer when we look at the Coles brand and the Saxa packaging, we noticed that the blue packaging is much more attractive and the cap has been made bigger, the overall look of the bottle is bigger. So anyone who is looking quickly, they would pick this as the bottle looks bigger and is on special. However, when you compare with the Coles brand pepper, it is 5 grams less and is half the price. At the end of the day they are both imported black peppers.

Next time you go to a supermarket, the colourful packaging and larger boxes will always have something to hide. They will reduce the content and increase the packet size. 

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